Occupancy Rates Hit 3-Year High as International Flights Return

Pattaya's luxury hotel sector sees a rebound with Chinese and European tourists leading the charge.

MICE bookings and weekend domestic travel pushed citywide occupancy toward 78% in Q1 — Wongamat luxury properties report the strongest recovery since 2019.

Average daily rates rose roughly 12% year-on-year. Operators expect the trend to hold through Songkran if flight capacity to U-Tapao and Bangkok remains steady.